The Live Logo

What happens when we stop treating data as numbers and start seeing it as lives?

With over 18 million stories to tell, we turned information into a symbol that breathes, feels, and represents an entire nation. The Living Logo became more than just a beacon of hope in uncertain times.

It set a new benchmark in identity design—where art, data, and meaning converge.

A design exercise with a soul.

A logo that evolves with its people. A logo only Ecuadorians can change.